
Luminous
Now more than ever we look to the power of light. The clarity and warmth it provides. And it is this light which Spring ushers that we embrace. This story is about the wondrous power of the light we all have inside, that spark which fuels our actions and ways of seeing the world.
To feel and be luminous is to be in touch with oneself and the world around us. It is a form of harmony that cannot help but sparkle and shine, illuminating everything around it.
For this story we draw inspiration from natural and supernatural occurrences involving shine, glitter and outbursts of joy. It is internal and external. It is the light we see on shiny fabrics, on natural stones, and on the beauty and magnificence of the human being.
We also draw inspiration from spiritual and ancestral traditions, especially that of until now excluded voices which have looked to their ancestral lights for inspiration, support and joy.
This story taps into the need for hope and self-affirmation. It presents an alternative narrative to the ongoing onslaught of negativity, stereotypes and anger. It is a way out of the social distress we experience.
To be luminous, or a luminary, is to be worthy of attention, respect and admiration. And during this historic pandemic period when we all felt like our internal light was dimmed, this story speaks to the light and its power to rekindle, regenerate and help lift and amplify.







Design Direction


















