Spring 2023.
Let’s explore all the creative stories with an impact on design and consumer engagement.
Let’s explore the beauty of the Spring season, especially as we recover from the endemic status around Covid and its redefinition of wellness, the self and us. Explore the presentation in its full PDF mode or through the augmented journey.
OUTBURST
This Spring our overarching concept is the idea of Outburst, or the dynamic rush of emotions and expressions.
Riddled with an ever-evolving pandemic that is now endemic, we are looking to chart our more expressive, lighter, dreamy version of ourselves. We crave freedom, flights of fancy and dressing up again.
Our four stories carry a range of colors, textures and creative directions. Luminous, our first story is inspired
THE power of luminosity is both a gift from nature and the singular life force we all carry.
Now more than ever we look to the power of light. The clarity and warmth it provides. And it is this light which Spring ushers that we embrace. This story is about the wondrous power of the light we all have inside, that spark which fuels our actions and ways of seeing the world.
To feel and be luminous is to be in touch with oneself and the world around us. It is a form of harmony that cannot help but sparkle and shine, illuminating everything around it.
For this story we draw inspiration from natural and supernatural occurrences involving shine, glitter and outbursts of joy. It is internal and external. It is the light we see on shiny fabrics, on natural stones, and on the beauty and magnificence of the human being.
We also draw inspiration from spiritual and ancestral traditions, especially that of until now excluded voices which have looked to their ancestral lights for inspiration, support and joy.
This story taps into the need for hope and self-affirmation. It presents an alternative narrative to the ongoing onslaught of negativity, stereotypes and anger. It is a way out of the social distress we experience.
To be luminous, or a luminary, is to be worthy of attention, respect and admiration. And during this historic pandemic period when we all felt like our internal light was dimmed, this story speaks to the light and its power to rekindle, regenerate and help lift and amplify.
CLARITY AND SIMPLICITY CAN GIVE US THE POWER TO BReak throuGH.
As we seek to find harmony and thrive, we welcome a new smarter way of living. It is based on design that is pragmatic, comfortable, and in unison with us, our bodies and with nature.
This story is all about the freedom and protection design provides. It’s about clean silhouettes, smart features, and a soft-tech infused materiality that delivers performance with a touch of wellbeing.
The story transports us to places of peace, discovery and comfort.
This story taps into the ongoing fascination with fluid, futurist yet fully humanist design. It is about statements that blend technology and the human experience to deliver something that is uniquely comfortable and comforting.
We draw inspirations from light, from natural and man-made structures, textured and natural materials that provide the human touch.
TO DREAM IS NOT SIMPLY TO EScApe BUT TO IMAGINE NEW BOUNDARIES FOR WHAT WE KNOW.
This story is a celebration of the power of dreaming, of traveling and becoming a more magnificent version of what you are. It is also a celebration of the power of femininity, especially as it takes flight to conquer new horizons.
The creative direction for this story is a mix of classic ethereal beauty along with a contemporary form of candor and creativity.
This story embraces femininity, romanticism and all the ways the female and the male spirit can take flight, commune and create something bigger.
During this day and age of discord, this story can inspire people to dream of another place hence inspiring calm, joy and a sense of excitement.
Ethereality is direct and visually bold. It invites the viewer into a magnificent world of make belief, dressing up and self expression.
The stories are aspirational and a little dreamy where dresses and fashion in general bring out our most magical moments.
We draw inspiration from the romanticism period and from more recent manifestations of a romantic point of view, especially from the Arts.
TRANSVERSAL IS ABOUT FULLY EMBRACING THE UNEXPECTED & THE CONTRADICTIONS.
During this day and age of discord, this story can inspire people to dream of another place hence inspiring calm, joy and a sense of excitement.
Ethereality is direct and visually bold. It invites the viewer into a magnificent world of make belief, dressing up and self expression.
The stories are aspirational and a little dreamy where dresses and fashion in general bring out our most magical moments.
We draw inspiration from the romanticism period and from more recent manifestations of a romantic point of view, especially from the Arts.
This story will push your brand to new areas of discomfort, otherness and straight into the near future.
